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Briiffi was chosen by the world’s leading manufacturer of thermal paper, Jujo Thermal, as their strategic partner in the spring of 2007. The client wanted to distinguish itself in the very level competition situations and together, with Briiffi, go through the central competition factors.
The main decision chosen was to elevate the company’s innovation, the preservable receipt paper, which significantly increases the duration of text printed on thermal sensitive paper. Jujo Thermal’s new brand promise that clarifies its competitive advantage, “Good things are not supposed to fade”, originated with the aid of Briiffi’s RoadMap tool.
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