Briiffi got TBR’s marketing reform work through a competition. Work included renovation of business and innovation services and B2B marketing in the Turku region. Turku Science Park remained in the background as an administrative company name. The renewed brand was named Turku Business Region.
Turku Business Region got new trendy visual look, logo, text content, marketing materials and graphic guidelines.
The challenge was to combine easily accessible services aimed at local businesses and entrepreneurs, and the internationally interesting Turku region. Briiffi was well aware of this premise and found a fresh solution.
Turku region’s cluster brands got brand new looks and brand books. The international spearhead field of Turku Business Region are now called Health, Maritime, Tech, Clean and Experience.
The marketing reform work was just finished before the launch of Joki Visitor and Innovation Center. Joki is Finland’s first regional B2B visitor center, serving as an exhibition space for business, innovation and urban development.
The colors and design language of the Turku Business Region logo appear in the official signatures and outputs of the cluster brands, leading industries, services and the Turku Science Park Oy Ltd itself.
A similar expression integrates the broad concept into a coherent whole.
– It has been very interesting to delve into the diverse cluster brands and services of Turku Business Region. The salt of our work is to be able to create diverse brand entities, Briiffi’s Art Director Tarmo Helminen tells.