VALMET AUTOMOTIVE – COMPLETE BRAND FACELIFT

Valmet Automotive has been growing tremendously.  Company employs 4000 people in Uusikaupunki car factory. VA also has over 800 car designers in Germany and convertible roof system factory in Poland. Valmet Automotive and CATL form a strategic partnership in vehicle solutions. Together they form top of the top of e-car design and manufacturing in Europe.

Christian Kleinhans, Senior Advisor, Group Business Development, Valmet Automotive

I am impressed by the professionalism and dedication Briiffi has shown.

Christian Kleinhans, Senior Advisor, Group Business Development, Valmet Automotive

STRATEGY CHANGE LEAD TO COMPLETE BRAND FACELIFT

The change of strategy from a car contractor to a more complete service provider also meant changes in communication. It was time to give up the deliberately chosen low profile as a part of the contract manufacturer role.

After working with the management team on branding, Briiffi designed and implemented a new marketing communications line for Valmet Automotive that will be crystallized in the words The fast lane to future vehicles. The chosen line reflects the corporate culture of efficiency and change.

As a result, all materials from the company logo, colors, basic communication tools to premises, presentations, videos and websites were updated. Examples of new brand materials can be found above on this page.



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